Designing a World-class Car

April 24, 2020 | Geely Road

To create a world-class car, you need a team that knows the world. At Geely, the world holds no limits and the Coolray, a compact B-segment crossover, is the result of a global collaboration between teams of designers and engineers.

Spreading Happiness of Vision with Han Hong Love Charity

August 8, 2019 | Geely Road

For the seventh consecutive year, Geely Auto has joined with Chinese super star Han Hong and her charity organization Han Hong Love Charity to travel to remote impoverished regions and provide free medical care to those in need. Over 100 renowned medical experts together with Han Hong will travel 15 days through remote villages in Sichuan and Tibet to provide treatment for long-term illnesses, cataracts surgery, and pass out medicine to those in need.

The Spirit of the Craftsman

July 31, 2019 | Geely Auto Group

From a single touch he can feel the difference down to the micrometer. Lu Rongliang has been dealing with automotive molds for nearly 30 years. Technical problems that 40-year technical experts from Japan couldn’t figure out, Lu Rongliang solved in two weeks. Processes that industry leaders thought were impossible, Lu Rongliang perfected. How did he become the master of such godly skill?

When Every Decibel Matters

July 11, 2019 | Geely Road

NVH performance is the result of pre-development design and post-production debugging. Sound quality needs to be designed into the product at an early stage. Today’s consumers are more individualistic, they demand products which are more personal and high quality. Taking the users requirements into account, Geely is making products which are more personal with high-quality NVH performance baked into their DNA from the outset. The ultimate aim is to give users the most satisfying complete sensory experience.

An Imperial Tribute from the Leigong Mountains

May 22, 2019 | Geely Road

Centuries ago, the best tea from the Leigong Mountains would be sent to the imperial palace as tribute. Rarely available outside the region, Cloud Needle tea from the Leigong Mountains has been regarded as locally kept secret. As time passed, the craft was slowly abandoned and natural treasure forgotten, but today Leishan Tea has been revived with the help of Geely and local farmers.

Manufacturing in the Global Industry 4.0 Era

May 15, 2019 | Geely Road

Making globally focused cars requires factories that are consistent in their practices which is why Geely Auto has moved towards implementing Industry 4.0 practices in all of its new facilities that produce CMA based cars.

A Preface of What is to Come

April 26, 2019 | Geely Road

From being a scrappy little automotive start up to being a car manufacturer that has global credentials, Geely Auto is moving in the right direction. The first concrete look at where Geely Design are taking the future of the brand was revealed with the Preface Concept sedan at the 2019 Shanghai Auto Show.

A Designer Journey to the East

April 12, 2019 | Geely Road

At Geely, several thousand foreigners are employed throughout its operations in China, working in fields ranging from engineering to design, and from PR to HR. So what is the impetus behind this mass migration, besides the hope of ‘China is the future’ that is all too frequently sung?

The Creation of an Icon

March 1, 2019 | Geely Road

On March 26th 2019, Geely celebrated the third launch anniversary of its flagship SUV, the Geely Bo Yue (Emgrand X7 internationally). In addition to having reach a record total sale of over 700,000 units, one might wonder, what else has this SUV achieve in three short years to warrant an anniversary celebration? One word… Evolution.