Designing a World-class Car

April 24, 2020 | Geely Road

To create a world-class car, you need a team that knows the world. At Geely, the world holds no limits and the Coolray, a compact B-segment crossover, is the result of a global collaboration between teams of designers and engineers.

A Designer Journey to the East

April 12, 2019 | Geely Road

At Geely, several thousand foreigners are employed throughout its operations in China, working in fields ranging from engineering to design, and from PR to HR. So what is the impetus behind this mass migration, besides the hope of ‘China is the future’ that is all too frequently sung?

Me and My Car

September 11, 2018 | Geely Road

ECARX is the company behind Geely’s new smart ecosystem (GKUI), which debuted in the 2018 Bo Yue SUV. Set to be a key system in future Geely vehicles we take a look at what it does today and what it will do in the future.

Tomorrows Heritage

August 4, 2018 | Geely Road

Geely Design has in less than six years gone from startup to world class. We talk to Shanghai Studio head Guy Burgoyne about crafting Geely’s identity.

A Design for Life

March 19, 2018 | Geely Road

Geely interiors blend premium grade materials with a subtle hint of Chinese heritage to create a third living space. We talk to the design master Justin Scully about creating interiors to be proud of.